This campaigns goal is to solidify and expand the brand as the leading choice for activity and daily-based sunscreen, capturing the essence of that summer feeling we all grew up with. Instead of reflecting on it as a memory, we’re living it now.
Audience: Gen Z, ages 20-30. They love spending time outdoors in the sunshine, finding the most joy in fresh experiences and spontaneous adventures.
Insight: Many people grew up using banana boat as a kid, but then switched to an alternative brand. The packaging deters people, or makes them less likely to recommend. Sunscreen is becoming a skincare & beauty essential